PRESS & MEDIA
PRESS & MEDIA
PRESS & MEDIA
CONTACT: press@vmod.com
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
BRAND GUIDELINES
LOGO
COLOR
FONTS
TONE OF VOICE
VISUAL ELEMENTS
LOGO
Logo Significance
VMOD is operated by SwatchOn.
SwatchOn’s logo echoes the swatch edge, with the “WA” in “Swatch” specifically referencing the sharp, symmetrical peaks created when fabric is cut with pinking shears.
This defining design characteristic is flipped for VMOD, where the “WA” becomes “VM”. This physical and symbolic inversion represents the parallel universe of the metaverse, one in which SwatchOn is beginning another ground-breaking history.
We use V to represent the word “virtual”. We then conceived MOD, an abbreviation of “mode" – defined as a way or manner in which something is done or experienced – and also the French word for “fashion”.
SwatchOn’s logo echoes the swatch edge, with the “WA” in “Swatch” specifically referencing the sharp, symmetrical peaks created when fabric is cut with pinking shears.
This defining design characteristic is flipped for VMOD, where the “WA” becomes “VM”. This physical and symbolic inversion represents the parallel universe of the metaverse, one in which SwatchOn is beginning another ground-breaking history.
We use V to represent the word “virtual”. We then conceived MOD, an abbreviation of “mode" – defined as a way or manner in which something is done or experienced – and also the French word for “fashion”.
Before grabbing a VMOD asset, please be sure to follow our basic brand rules:
- Don't alter the shape, Proportion, color or orientation of the assets.
- The logo should be white on darker backgrounds and black on lighter backgrounds.
Logo Grid & Clearspace
- The strokes have the same width.
- The gap width between 'O' and 'D' is twice of that of 'M' and 'O'.
- Clearspace around the logo is equal to the height of 'O'.
Variations
LOGO
SYMBOL
3D LOGO
Minimum Height
18px
VMOD Logo
4.5px
VMOD Favicon
COLOR
Primary Brand Colors
VMOD uses Black and White as primary brand colors, to allow our fashion brand partner's color and identity to take center stage.
White
RGB - 255 255 255
CMYK - 0 0 0 0
HEX - FFFFFF
Black
RGB - 0 0 0
CMYK - 0 0 0 100
HEX - 000000
Secondary Colors
VMOD's secondary colors are inspired by the SMPTE color bars (a.k.a. Television color bars),which is known to be the test pattern that for video engineers to compare it to established standards. This implication is aligned with VMOD as we are experimenting and testing opportunities of digital fashion as well as shaping expectations and standards of the market.
Secondary colors are used only for lines and shadows, and is not for text or filled shapes.
Cyan
RGB - 0 255 255
CMYK - 100 0 0 0
HEX - 00FFFF
Magenta
RGB - 255 0 255
CMYK - 0 100 0 0
HEX - FF00FF
Yellow
RGB - 255 255 0
CMYK - 0 0 100 0
HEX - FFFF00
Red
RGB - 255 0 0
CMYK - 0 100 100 0
HEX - FF0000
Green
RGB - 0 255 0
CMYK - 100 0 100 0
HEX - 00FF00
Blue
RGB - 0 0 255
CMYK - 100 100 0 0
HEX - 0000FF
Brand Key Color for Partner Brands
VMOD implements customized key color scheme for each drop, in order to complement and amplify our fashion brand partner's key identity color.
Brand Partner Color
RGB -
CMYK -
HEX -
FONTS
ITC Avant Garde Gothic Pro
ITC Avant Garde Gothic Pro is used as titles.
Your Style, Virtually No Bounds.
ITC Avant Garde Gothic Pro - Medium
Your Style, Virtually No Bounds.
ITC Avant Garde Gothic Pro - Bold
Poppins
Poppins is used as both titles and body text.
Your Style, Virtually No Bounds.
Poppins - Light
Your Style, Virtually No Bounds.
Poppins - Medium
Your Style, Virtually No Bounds.
Poppins - Semi Bold
Din Condensed
Din Condensed is used in main titles and headlines, usually in capitalized format.
Your Style, Virtually No Bounds.
DIN Condensed - Bold
TONE OF VOICE
Our tone of voice is how our audience hears us.
Our audience is composed of forward-thinking fashion enthusiasts
We speak to the viewer or reader directly
We sound Youthful, Imaginative, Vibrant, Collaborative, Optimistic, and Clever
We use terminology from fashion and digital worlds legitimately
We inspire engagement by asking questions to the viewer
Keywords are used to develop a consistent, memorable sound.
INSPIRATION
Words like: enchant, fascinate, captivate, spark, authentic, muse, creative, imagination
INNOVATION
Words like: technology, invent, vision, sustainability, change, lead, virtual, vanguard, experiment, propel
CONNECTION
Words like: access, community, together(ness), global, ability, spheres, blend, blur, intersect
VISUAL ELEMENTS
VMOD's visual elements reflect innovation and revolution.
The visual elements are future-oriented, but also blend with reality: they blur boundaries.
Abstract gradients and glitcheslBackgrounds
Abstract gradients represent how VMOD blurs boundaries between physical and digital worlds.
Abstract glitches represent how we experiment to reshape the future of digital fashion.
Abstract glitches represent how we experiment to reshape the future of digital fashion.
Retro space illustration with lineslIllustrations
VMOD propels the evolution of digital fashion, as lines evolve from 2D to 3D spaces. Combining both retro and future-oriented elements are important values and aesthetics of VMOD.
Glass and Glass-liquid motifslComponents
Glass represents both a window and a screen, and VMOD employs glass and glass-liquid motifs as a transparent backdrop to amplify the messaging of a fashion brand partner.
We're a venture-funded company based in Seoul, Korea.
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